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Custom Packaging: The Definitive Guide (2022)

Custom packaging allows products and companies to customize their packaging, while standard packaging is the same as any other company’s.

A company’s packaging plays an important role in making its products stand out from the crowd, improving the customer experience, and protecting its products. You will have a hard time standing out from your competitors if your packaging is bland, and customers will respond less positively if it is not customized.

Here, we will explore what custom packaging is and some of its benefits.

So without getting deeper into custom packaging let’s learn What it is? and How it’s worth it?



What is Custom Packaging?

“Packaging that is customized to your company and the products your company makes and ships is known as custom packaging. As compared to standard and generic packaging, it is designed to fit the product perfectly and protect it better.”

To ensure the packaging works perfectly, it often goes through engineering, design, prototype, and testing processes. As custom packaging goes through an intensive process, it usually takes a lot more time, effort, and money.

In addition to engineering, the physical features of the package must also be of high quality. A company can customize its packaging by printing its logo on the boxes, adding patterns, shapes, pictures, or anything else that aligns with its brand.

Different Types of Custom Packaging for Branded Products:

Brand-consumer relationships are shaped by the unboxing experience, and custom packaging is an important component. There are many times when brands have a great idea and a great packaging designer on hand, but they don’t achieve the desired results because they choose the wrong packaging.

To take your customer experience to the next level, we’ve compiled a list of different types of packaging you can consider for your products.

  • Shipping Boxes

The Econoflex shipping box option is our most eco-friendly and most affordable option. Furthermore, even with limited customization, it can look stunning. If you’re packaging the products yourself, you’ll appreciate how easily they can be assembled.

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To ensure your eCommerce products are secure while also being able to be branded for customer perception, shipping boxes are the best choice.



  • Eyelash Boxes

Customized eyelash packaging is essential to the creation of my eyelash brand. Custom eyelash boxes can be made by dealing with a manufacturer to serve eyelash products in the custom-designed and printed eyelash boxes. Furthermore, some customers need help designing their eyelash brand logos on empty eyelash boxes and custom eyelash packaging since they are new to creating eyelash brands.

Custom Eyelash Packaging Box Wholesale (146) - MIIS Lashes

You can choose from a variety of basic eyelash packaging options. Several types of clear eyelash packaging are available: clear lash boxes, clear round eyelash packaging cases, clear rectangular eyelash packaging, square eyelash packaging, diamond-shaped eyelash packaging, and clear lash books. To make your product more memorable, you can choose a creative lash box design from a reputated box packaging brand.

  • Product Boxes

Your retail items will stand out on shelves or in your digital catalog when packaged in product boxes. Whether it’s various coatings or incredibly high-resolution prints, product boxes offer superb quality, lightweight, and easy customization processes.

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On store shelves or in virtual storefronts, product boxes make a bold statement and stand out. In addition to offering a protective packaging solution, they also provide information about the product.

  • Mailer Boxes

Mailer boxes are a great choice for subscriptions, retail, and e-commerce products. During transport and delivery, they protect the product from any damage. Moreover, you can customize them to meet your customers’ needs, so you won’t have to compromise on style.

Mailer Boxes (Clay / White) | Custom mailer boxes, Mailer box design, Box packaging design

Different shapes and sizes of eco-friendly packaging boxes are available to accommodate your product, internal material requirements, and packaging expectations.

  • Flexible Packaging

As eco-friendly and sustainable materials become more accessible, flexible packaging solutions for eCommerce are becoming more popular. There is a flexible option waiting for you, whether you are using it as a shipping vessel or as the primary packaging for your product. Poly mailers are ideal for shipping clothing, soft home goods, and lightweight paper products. The packaging can be customized, assembled easily, and shipped relatively cheaply.

foxpak | Flexible Food Packaging Solutions

From coffee and snacks to soap and shampoo, flexible pouches are a reliable primary product packaging solution. It is possible to use a variety of closure options, gussets, and material types with flex pouches. This makes for a memorable product experience whether you’re selling in traditional retail or online.



Is it Worth it to use Customized Packaging:

Definitely, the custom packaging helps you to make your brand more elegant and memorable. Also, the custom packaging of products increases brand awareness, increases value, and enhances customer experience. Packaging also plays an important role in today’s trend to create unique and customized products. The customer is likely to be turned off by boring and generic packages that don’t feel special.

An emotional connection will be much stronger if you can strengthen your brand value through better-customized packaging and a great product. Long-term and repeat customers will result from the emotional connection, as well as long-term success for the company.

Also Read: How to Pack the Box for Shipping

Benefits of Custom Packaging

Here are some of the benefits of custom packaging for using for your products and branding.

  • Enhancing the Customer Experience

Similar to what we described above, better custom packaging enhances the customer experience. Customers will feel special and happy when they receive packaging that has been beautifully designed and created. When they receive ugly, generic, and boring packages, they will feel cheated.

  • Product Protection that is More Effective

The best way to protect your product during shipping is to use custom packaging if it is shaped differently or prone to breaking. A standard box that does not fit snugly or has inadequate padding can cause your product to break during shipping. It is ideal to use custom packaging solutions to protect your product against most types of damage.



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Melissa Edwards
Melissa Edwards
Hi, I'm Melissa Edwards a former writer and coach at JKPowerball, a certified school counselor, and a former educator. I have written more than a dozen articles for Triple Gems. Throughout my career, I have worked with youth and families in private homes, residential group homes, and schools.

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